Leaving QR Codes in The Dust

I had a very interesting meeting yesterday with Sam Kleinman of Craze. Craze is the leading digital urban record label. But I'm more interested in what they are doing on the technology side.

Sam is working on a product, already launched in the UK, that kicks QR Code's ass - even with Google's backing. The concept is the same, you take a picture of something with your mobile phone and information is returned back to you.

With QR Codes your phone has to have special software, but more important, the manufacturer of the product has to be on board and actually print the code. With Craze's idea, they are digitizing what a product looks like, in this case the fronts of CDs in the UK. The idea is, you take a picture with any camera phone, send it off and within a minute you have more information, the option to download the tracks digitally and more.

The product implementations are endless. Think about taking a picture of your kid's favorite toy and getting recall information sent back to you. Or take a picture of your TV and get a list of detailed replacement parts. Or, even, take a snap shot of me and get back links to this blog and my LinkedIn profile.

This can even be driven by the users. Take a picture it doesn't recognize and you get prompted to fill in the details. There's no software installed, but so much more importantly, there's no reason at all to get manufacturers/printers/advertisers on board.

I didn't tell Sam that I was going to blog about this, and hopefully he doesn't mind, but he's looking for a partner or company to take this full scale in the US. If you're interested let me know.

I first wrote about QR Codes back in January.

Google to Launch Another Cuecat

I was at Google's NYC HQ last night for an interesting Meetup with The Advertising Club of New York. Google's speakers included Tim Castelli, New York Sales Director; Long Ellis, Head of Sales, Television; Joseph Anastasi, Team Manager, Audio East; Sarah Carberry, Team Manager, Consumer Packaged Goods; Patrick Grandinetti, Senior Agency Lead, East Region; and Tiffany Shen Miller, Account Executive, Print Ads.

Anyway, the talked-about news of the night happened when Tiffany alluded to Google placing 'bar codes' of a sort in print ads in hopes that people would take a picture of them with their software enabled cell phones and be redirected to a website. The idea is that these bar codes would make it easier for consumers to get more information and easier for marketers to track the effectiveness of their print ads.

All I could think about was the CueCat. I had one of these things plugged into my computer for ages. I had the PS/2 version, not even USB. Anyway, at first I thought it was pretty cool that I could scan barcodes in my latest issue of Wired, but it quickly wore off. Google's taking a little bit of a different approach, using cell phones, but man, they have a long, long way to go with this one.

Good luck Tiffany.