Mac vs. PC on Web 2.0 Websites

Does anyone have market research on the percentage of viewers on Mac across Web 2.0 websites? The average number going around, for all sites, is about 5%. But this includes the sites that we all browse everyday at work. Look around you, even as a Mac user, your office is likely full of Windows boxes.

A friend at beYOU.tv explained this theory to me the other day. That the types of websites we visit at work and at home are fundamentally different and that the market share of Mac to PC in those locations is also fundamentally different.

Meaning, Web 2.0 sites, like video sharing sites, are likely to have a higher percentage of views from Mac users than, say, The New York Times website.

The graph above shows the percentages on this site for the previous month. Not that I'm implying this is a Web 2.0 site, but 26% is a hell of a lot higher than 5%.

Music Downtown

Anyone going to Music Downtown?

I'd like to go tonight and see Illinois, but I can't find anyone willing to go last minute. It's sad... all of my friends are getting old. They work too hard. Either way, I'm going tomorrow. So hit me up if you want to come.

According to Facebook, this is the top music in New York:


Come out and let's change that.

Social Networks: How Much Is Too Much?

I read a lot of industry news everyday and the one thing I read about more than anything (because I simply can't avoid it) is social networks. If they're not announcing a new social network they're announcing that they're hiring programmers to help build a social network. So, I started to wonder, how many social networks are out there?

Turns out: a lot. Here's Wikipedia's list. It's important to note that this list does not extrapolate on smaller networks within sites like Ning and is probably missing quite a few. So, I started to wonder, how many social networks are too many?

Turns out: I have no idea. That's a tough question to answer. Heck, even Vampire Freaks, the social networks for goths, has a purported 1M+ members. So are social networks doing the same thing that newspapers figured out how to do a long time ago? Localize?

Newspapers survive because they create content relevant to their local readers. According to eMarketer local online advertising spending in 2006 was $2.1B, in 2007 it's on track to be $2.9B and they are projecting $7.8B by 2011.

My belief is, if advertisers are spending money in a sector, that sector is working. The same trend is found in social networks. People with a particular interest are drawn to social networks that cater to that interest.

So, maybe the question shouldn't be how many social networks are too many, but how many special interests exist? Turns out: it's probably quite a few.