Fortune Agrees With Me

I've said before that I don't think MySpace is going anywhere partly because it's so very different from Facebook. MySpace = content, Facebook = software. Fortune agrees.

Comparing MySpace and Facebook is inevitable because of their dominance in the business, but their differences are profound.

Facebook is intended to be used only to connect you to the people you already know offline; it's a "utility," to use the preferred label of its founder and CEO, Mark Zuckerberg. Its user interface is clean and tidy, and the whole vibe is efficiency and getting things done.

MySpace, on the other hand, is a mishmash of modern media - rich with music and video and comedy. It's like a rock & roll club - chaotic, loud, and packed. Many user profiles are florid and flamboyant, with flashing text and music that starts playing as soon as you arrive.

"We're focused on helping people express themselves and do the connection and discovery game," says Steve Pearman, one of Anderson's top deputies in designing the service. "If you want pink blinking text on a black background, who am I to say it's wrong?"

At MySpace you can befriend not only anybody but anything. A dog can have a profile, and so can AT&T. This looseness has powerful effects, very different from anything on Facebook. MySpace became the de facto home page for the music industry because its members could befriend bands. Any brand, political candidate, nonprofit, even government, can create a profile and start adding friends.