Putting It All Together

Since last Sunday I've been in the small town of Westborough, Massachusetts. It's a few miles West of Boston and my company, FeedRoom, has an office here. We acquired this office along with a company called ClearStory Systems back in December of last year.

Since that acquisition I've heard the hype from our management about how important it is that we bring core digital asset management (DAM) capabilities into our FeedRoom enterprise video platform (we call it EVP). But, spending this week here with the ActiveMedia team, I came to a realization: it's not hype at all.

It is, actually, the total opposite of hype. We are doing something that is, without trying to sound cliché, revolutionary. I blogged about this on our company website but, because it's the company website, I had to hold back a little bit.

I don't have to hold back here: This shit is fucking bad ass.

This is real and it's happening. In short order we will be the only company in the world (that I know of) that combines true digital asset management, online video publishing and the infrastructure to support it all.

In the startup and VC markets online video has been hot, hot, hot. Digital asset management? It's been around for a long time. People don't talk about it, but the fact is, it's used in every major corporation and organization.

Do you see what I'm getting at? This is why, well, this shit is fucking bad ass. It's all coming together: the people, the product, the market. We're there and being there is exciting to me.