Thursday, October 11, 2007

Update: In Rainbows

Maybe today will just be updates on previous topics... Feeling a little retrospective.

I've downloaded and listened to (several times) the new Radiohead album. Which, as you know, is for sale online direct from the artist for a price of your choosing. One of my readers (and an old friend), Patrick, posted a link to an interesting article in my previous post.

First of all, I love the album! It's a little more rock/punk than the usual Radiohead, with some harder beats, but that doesn't apply to every track. Second of all, every artist should be doing this. This is what capitalism is; let the market decide.

Are there any labels out there that do this on a regular basis? I can see how a smaller artist may have trouble pushing albums out without the following that Radiohead enjoys. The primary reason for a label is to act as a distributor. What about a label that serves to promote its artists, but lets you decide what to pay?

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1 Comments:

At October 16, 2007 5:43 PM , Blogger Ian said...

The best example of a label that could do this is one based around artist fan clubs. Nettwerk pops up first in my head, with the moderate success they had promoting Barenaked Ladies' most recent album last year. Technically, it was released on BNL's own label, but Nettwerk essentially acted as a label.

The other example would be LiveNation/MusicToday, with their success with artists fan clubs and ticket presales, starting with Dave Matthews Band and the recent announcement of Madonna leaving WMG for LiveNation. MusicToday has already run her fan club for the past few years.

 

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