Monday, October 15, 2007

Mac vs. PC on Web 2.0 Websites


Does anyone have market research on the percentage of viewers on Mac across Web 2.0 websites? The average number going around, for all sites, is about 5%. But this includes the sites that we all browse everyday at work. Look around you, even as a Mac user, your office is likely full of Windows boxes.

A friend at beYOU.tv explained this theory to me the other day. That the types of websites we visit at work and at home are fundamentally different and that the market share of Mac to PC in those locations is also fundamentally different.

Meaning, Web 2.0 sites, like video sharing sites, are likely to have a higher percentage of views from Mac users than, say, The New York Times website.

The graph above shows the percentages on this site for the previous month. Not that I'm implying this is a Web 2.0 site, but 26% is a hell of a lot higher than 5%.

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2 Comments:

At October 15, 2007 6:34 PM , Blogger Patrick said...

Are you on a Mac? I just wonder if you've taken yourself out of the count or not? I know that I have a fair amount of Mac viewers at my blog, so your numbers aren't too far off.

 
At October 16, 2007 9:47 AM , Blogger Andrew said...

I use a Mac at home, but it rarely sees this blog. I do most of my blogging from work (shh! don't tell my boss).

I think remember excluding myself, but I should double check on that.

 

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