Giving In

I suppose I've been giving in a lot lately. I caved on the iPhone and now, after jumping off my high horse, I've caved on Facebook. Yes, I now use Facebook. Feel free to look me up.

I gave up on MySpace several months ago, citing the horrible design and completely overbearing ads. MySpace isn't really in trouble because of Facebook and, while they may loose a number of users to Facebook, I don't think they're going away anytime soon. They may be in trouble, however, if they don't start cleaning up their act when it comes to user experience.

People have told me over and over that the user experience on Facebook is a dream. That it's smart, easy and intuitive. I didn't really buy it until I started using it. It's awesome. They built this entire platform with us, the users, in mind. It really is nice. And, to be honest, I don't mind the occasional sponsored post in my news feed. Nor do I mind Facebook's move to include profiles in Google (et al) search results. Isn't the point of a social network for people to be able to find you?

I firmly believe that MySpace will continue, for a long time, to be a major player in social networking. They have one thing that FaceBook doesn't currently have and that's an uncommon friendliness to advertisers. As long as there are celebrity and movie and band and book and other product profiles people who are interested in those products will stick around. Period.

Used correctly advertisers can create campaigns that are highly targeted to the "short tail." Their key customers, the ones who really care about their product, will continue to patronize MySpace landing pages. It's not for me, but people have proven time after time that they respond to professionally created campaigns. That's not going to just go away.

So, high-give to Facebook. High-give to MySpace. And damn, seriously, high-give to the iPhone.